• K2 Media

Non-profits make smart use of billboards to promote their causes in FWB-Destin area

Organizations in the Destin-Fort Walton Beach area are seeing the benefits of outdoor advertising to promote their causes, from breast cancer awareness to a Hispanic Festival, a poker run for motorcyclists and a home and boat show.

Today’s digital billboards can be rented in one-week increments, a major improvement from the earlier days of outdoor advertising, which relied on paint, paper and glue and relied rentals of as long as six months.

Thanks to technology, digital billboards are much more flexible. And a website listing on the billboard draws many people who use mobile devices and want more information.

And, reflecting K2Media’s commitment to the community, non-profit organizations can qualify for a 15 percent discount on the cost!

The calendar is filling up quickly with fun, worthy causes.

•The 2018 Funpoker Run Sept. 8 is a family event covering about 70 miles around the bay area. It will raise money for Children in Crisis, a local, non-profit charity committed to “Establishing hope and providing a home” for local children who have been abused, neglected or abandoned.

The run offers the winner a trip for to Hawaii, so expect lots of competitors having fun and visiting waterfront venues in hopes of collecting the winning hand in a game of 7-card stud!

•HISPANIC FEST 2018, to be held Sept. 9 at the Emerald Coast Convention Center, is the largest indoor Hispanic Festival in the Fort Walton Beach-Destin area. This family-oriented cultural and educational event showcases Hispanic folklore, live and disc jockey music, food and culture.

More than 3,000 are expected to attend, and more than 60 vendors will be on hand. The event will include a special tribute to our military and first responders, and lots of games, clowns and magicians will entertain the children. Proceeds benefit the 14th Annual Emerald Coast Christmas Miracle Needy Children’s Fiesta!

Emerald Coast Home and Boat Show will take place Sept. 15-16 at Emerald Coast Convention Center. The $5 admission fee will be donated to One Hopeful Place., which offers assistance to homeless people who want to get back on their feet.

Over 2,000 people are likely to attend the two-day event, billed as “the Largest and Best Organized Home Show and Business Event in Northwest Florida.” The boat and car show will be held outside while vendors will be indoors to showcase home improvement services, cabinets, lawn and pest control, decorative concrete and much more.

•Making Strides for Breast Cancer takes place Oct. 20 at Santa Rosa Mall. It will include a ceremony and a walk to honor breast cancer survivors. It’s one of several events that are part of October Breast Cancer Awareness Month.


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