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Billboards teach tourists about safety, recreation on Emerald Coast

Tourism officials on the Emerald Coast are using billboards to conduct a public awareness program that helps people enjoy a scare-free time on the sunny shores of Destin, Fort Walton Beach and Okaloosa Island.


The billboards urge people to “Know before you go” and they direct people to Beach Safety Tips: EmeraldCoastFL.com.


Emerald Coast Tourism billboard located on Hwy 98 @ Fudpucker's in Destin, FL

There, people can learn about the flag system and other precautions and information valuable for tourists and locals alike. The site explains the flags and their meaning – red, yellow, green and purple – and tells people how to detect to rip currents and safely deal with them.


In addition, there is a rundown on common beach rules banning litter, dogs, fire works and camping and the importance of preserving the dunes that help make the Emerald Coast a favorite among beach-goers. Along with the beach safety information the website includes a description of the area and links to local dining, accommodations, fishing and numerous other options.


Good way to attract an audience

The boards demonstrate how an organization or business can capture the interest of passing motorists and direct them to an informative website that will build awareness of your product or service.


They use a simple but to-the-point message “Know before you go” and a distinctive image of a beach safety flag, followed by the name of the website that tells people all about beach safety – and provides appealing details about various businesses and recreational activities.

Are there similar ways that billboards can increase your business?


K2Media can help you develop a campaign using outdoor advertising that succinctly directs people to your business’s website, where you can offer many more details to an interested audience.


With billboards from Panama City Beach to Pensacola, K2 Media lets you build your business by targeting the customers you want and enjoying an excellent return on investment.


Call K2Media at 850-532-0075 and we will be glad to discuss the opportunities that await you. We listen to your goals and we design the campaign that works for you!

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