• K2 Media

A sunny forecast for Emerald Coast business using digital billboards


Weather is a major topic for motorists of all kinds. They may be tourists headed for our great beaches, restaurants and shops or locals heading to work, play or church.

That’s why Ronco Generators is doing a public service – and getting its name seen – with a series of digital billboards reporting the weather for people in Panama City Beach, Destin, Fort Walton Beach, Mary Esther, Niceville and Navarre. Hundreds of thousands of people on the Emerald Coast see the weather report and Ronco’s name each day!


Ronco's weather feed displayed on Hwy 98 @ Fudpucker's in Destin, FL

The eye-catching displays show the latest weather forecast, updated automatically by an RSS feed that provides online content in a standardized, computer-readable format.

These boards carry the name and logo of RoncoGenerators.com, a longtime Destin based business that provides full-service generator sales and service. Ronco, an authorized Generac dealer, has more than 1,000 customers in Santa Rosa, Okaloosa, Walton and Bay counties! And Ronco is keeping its name in the public eye with its smart use of digital boards that are time-sensitive, allowing businesses to communicate effectively with consumers who want real-time information on such key subjects as the weather.


The boards, targeted to Ronco’s geographic market, provide a great return on investment. Consumers may be tuning out ads on television, radio and computers, but no one will turn away from a billboard with the latest weather report and forecast, accompanied by the sponsor’s name.


Other topics for outdoors advertising

Weather isn’t the only information that digital boards can provide to attract consumers.

Think of the soccer mania during this summer’s FIFA World Cup soccer. Or our obsession with college football, or March Madness tournament or the World Series? And digital boards can help businesses connect with people who want the latest stock market headlines, the news of the day, or even popular Facebook and Twitter feeds.


The timeliness of digital billboards builds a link between consumers and sponsors who want their business.


At K2 Media we’re eager to help you plug into the smartest, most efficient outdoor advertising for reaching your target audience. Our billboard options extend from Pensacola to Panama City Beach. First, we listen while you tell us your business goals. Then we design extraordinary billboards and place them in locations that will best benefit your business.


Call us today at 850-532-0075and improve the outlook for your business.

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